Embracing the New Word of Mouth
How Social Signals Affect Your Business

Local is Now Social

Customers Reasearching Local and Are Then Sharing Their Experiences on Google+, Yelp, Facebook, and Other Local Review Websites


70% of Households Use The Internet as their "Go-To" Source When Purchasing Local Products and Services.


94% of New Customers Who Find Local Services Use a Search Engine to Find A Business


34% of all searches for local businesses are done on a mobile phone totaling over 1 BILLION Local Searches via Mobile Phones alone

How Social Signals Work

  • When Searching For a Local Business To Choose Over 62% of People read online reviews.
  • Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations even those by anonymous posters.
  • 70% of customers trust a business with a minimum of 6-10 reviews.
  • 52% said that positive online reviews make them more likely to use a local business.

How to manage Social Signals About Your Business

Reviews are now the cornerstone to a successful. Local Social Strategy You need to know what customers are saying about your business as soon as it happens. For every bad experience a customer has, they will tell TEN other people about it! But, for every good experience, they only tell one other person… Focus on increasing positive reviews while minimizing adverse affects and helping mitigate the negative ones.


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